![]() ![]() Many algorithms today try to guess what is important to us by predicting future interests based on past behavior. Identify the right signals - create the right mix of places and people to follow. Have you set aside some time for yourself to crunch through these trends? Do you have the right people on the job? Do you have the right tools in place?Ģ. Recognize that with your daily work or within your business and be deliberate about setting aside time for yourself or people resources within your business to do it well. Monitoring is an art, science, and a process, and above all, it takes time and attention. The key is to identify the right signals and then implement the right workflow to monitor those signals.ġ.Recognize the need to monitor for yourself and your company, and dedicate resources to the task. Small businesses have to move just as quickly with often times fewer resources. The current of new ideas is so fast, that it is easier than ever to attach your brand to something considered more passé.įor PR people, it means a bigger challenge in cutting through the noise with something sharply unique.įor corporations, it means creating products that serve customers in a quickly changing competitive landscape. This deeply impacts the way we do business and the way we operate in this world.įor marketers, in particular, it means that the ability to engage consumers with fresh and relevant points of view is a swiftly moving window. Ideas are being exchanged, embraced, and evolved at an ever increasing rate.Īs a result, while trends used to come and go over the span of years, these days discussions are moving thought leadership at a cadence of months or weeks. The result of the Content Renaissance is that content has become the currency of change. However as consumers of this content and as merchants of ideas, the firehose is overwhelming as it is satisfying. Creatives thrive in this new medium, and businesses are creating engaging new experiences. ![]() It’s easier than ever to share your gospel. This influx of content carries plenty of upside for individuals and publishers alike.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |